The Bear Grylls 'No Planet B' Eco watch combines Luminoxs precision watchmaking with Bear Grylls' adventurous spirit and the innovation of #tide ocean material, while simultaneously championing environmental conservation. The 42mm case and the strap are made from 100% ocean plastic collected in partnership with #tide. The black strap has the message I USED TO BE A BOTTLE printed on the inside of the strap, reminding the wearer of its origin. The watch features a Swiss Quartz movement, 200m water resistance and the Luminox Light Technology. The case back has a unique ocean design with the mantras EVERY SECOND COUNTS and NEVER GIVE UP engraved alongside the Luminox, Bear Grylls and #tide logos. The strong and emotional phrase NO PLANET B is visible on the dial and serves as a stark reminder of the seriousness of our environmental crisis and the need to make drastic changes now.